Associate Specialist, Marketing, CoA KR

Harman

  • 한국
  • 정규직
  • 풀타임
  • 8일 전
We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
  • Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
  • Unite your passion for audio innovation with high-tech product development
  • Create pitch-perfect, cutting-edge technology that elevates the listening experience
About the RoleYou will be supporting the overall full funnel go to market marketing strategy and executions, delivering brand and product awareness and driving purchase consideration of all Harman Consumer Audio (COA) brands including JBL, Harman Kardon, AKG, Mark Levinson, and other legacy audio brands. You will own Harman's COA cross-channel marketing campaign directions and will also be working with multiple stakeholders (i.e: sales, product, ecommerce, distributor etc.) that are responsible for developing channel-specific testing and optimisation strategies. You will play an integral part of the team, in being part of the local marketing team to support conversations in driving a cohesive strategy to ensure brand growth and commercial success. You will need to work closely the stakeholders to support the overall business direction and implement plans that are optimized for Korea's business growth. Strong understanding of local consumer insights is imperative.Having an understanding of how to bridge global - regional - local requirements is key to this role. You will also need to have analytical rigor, a deep understanding of consumer and country level market dynamics, and the right mix of brand and product knowledge to support the implementation of effective marketing plans that truly moves the needle. If you have a s strong attention to detail, and are able to flex between thinking big and diving deep, you are who we are looking for!What You Will DoCategory Strategy and Brand Management
  • Be able to win in the Korea market as an American audio brand!
  • Support senior marketing specialist, commercial and product leads to develop the Go to market marketing strategy for Korea's marketing pillars that meets both short- and long-term business goals. This would include all planning and management of Korea's marketing budgets based on commercial targets.
  • Align with the global-regional brand vision to shape the strategic and execution of Korea's marketing communications.
  • Support marketing narrative by balancing brand and product stories, ensuring integration and consistency in storytelling channels
  • Ability to understand the local consumer behaviour and industry trends to be applied to all marketing initiatives and launch plans
  • Proactive in identifying and introducing new consumer trends, media opportunities or key learnings
360 Marketing Activations
  • Implement COA marketing campaigns across all functions. This would also include working with 3rd party agencies to develop a year long activation plans to increase brand affinity, consumer engagement and commercial success across both offline and digital.
  • Support senior marketing specialist on all digital always on activations that best engages the Harman COA consumers. This includes; but not limited to:
  • Social channel management (Instagram, YouTube: JBL, HK, AKG)
  • New product launching viral activities (KOL marketing, Influencer Reviews etc.)
  • Local content development and utilize them on effective channels
  • E-commerce strategy that is in line with APAC and Samsung requirements
  • Full funnel paid media strategy with Samsung and Agency
  • Identify new revenue opportunity drivers for JBL direct & indirect channels to be deployed across in Korea
  • Brand site update (KR.JBL.COM and KR.HARMANKARDON.COM)
  • Responsible for various monthly reports
  • Track and measure campaign successes, providing data backed insights to optimise campaigns and find new opportunity areas
  • Budget & Spending Management - monitor monthly budget and individual marketing activities spent.
  • Support in strategic negotiation and effective marketing executions of local influencers
  • Build and maintain media PR relationships, including but not limited to NPI PR, brand news for magazine and special feature/product review articles.
What You Need to Be Successful
  • Experience in managing and executing multiple consumer campaigns and long-term brand to consumer engagement through a diverse media mix. Digital & ecommerce planning experience is a must.
  • Understanding for consumers, with a demonstrated experience utilising consumer research and data to drive actionable insights to develop marketing strategies and plans.
  • Be able to translate the global / regional vision that fits effectively for the Korean audience.
  • Experience working with agencies and budget negotiation.
  • Experience driving customer acquisition and revenue growth through the implementation of marketing strategies.
  • Excellent communicator and be able to perform well in a matrixed organisation.
What Makes You Eligible
  • Bachelor's degree in related field or equivalent required.
  • Minimum 3 years of relevant experience in a similar capacity
What We Offer
  • Flexible work environment
  • Access to employee discounts on world-class Harman products (JBL, HARMAN Kardon, AKG, etc.)
  • Extensive training opportunities through our own HARMAN University
  • “Be Brilliant” employee recognition and rewards program
  • An inclusive and diverse work environment that fosters and encourages professional and personal development
You Belong HereHARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you - all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.LI-HybridYou Belong HereHARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you - all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.About HARMAN: Where Innovation Unleashes Next-Level TechnologyEver since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.If you're ready to innovate and do work that makes a lasting impact,Important Notice: Recruitment ScamsPlease be aware that HARMAN recruiters will always communicate with you from an '@harman.com' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in '@harman.com' about a job with HARMAN, please cease communication immediately and report the incident to us through:HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.( )© 2025 HARMAN International. All Rights Reserved. If you are using a screen reader and are having problems using this website, please call (800) 645-7484 for assistance.

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