Head of Trade Marketing - Frames Division - Korea

• Lead, inspire, and manage a team of [#] marketing professionals.

• Drive the strategic direction of the marketing function, ensuring alignment with commercial goals and global brand objectives.

• Develop a deep understanding of EssilorLuxottica’s diverse brand portfolio across segments like sports, premium, luxury, and mainstream categories (brands included: Ray-Ban, Oakley, Prada, Miu Miu, Burberry, Oliver Peoples, Coach, Emporio Armani etc).

• Define a long-term strategic marketing plans with global and regional stakeholders

• Utilize the analyze market trends and consumer insights data and to reflect them in the marketing plans for potential business growth.

• Adapt and execute global brand assets in collaboration with regional Brand Business teams.

• Oversee end-to-end implementation of brand campaigns, ensuring market relevance and brand consistency.

• Maintain alignment with global brand guidelines across all local touchpoints.

• Lead the planning and execution of trade marketing initiatives that support business objectives.

• Manage in-store permanent and seasonal tools and promotional materials across all channel of trade

• Oversee installation and maintenance of generic/branded fixtures across all channels.

• Analyze performance data and collaborate with sales teams to optimize product mix and enhance assortments.

• Monitor key performing assortment / skus to ensure brand key assortment are aligned and present at POS

• Manage total marketing Opex and Capex budgets and all marketing-related expenditures

• Ensure strict compliance with internal procurement policies, vendor management, and approval interim workflows.

• Foster a team with high-performance culture through mentoring, feedback, and professional development.

• Provide guidance and support team members so as to build a strong, performing and solid team with good skills for supporting business and personal growth.

• Bachelor’s degree in Marketing, Business Management, or a related field

• Minimum 10 years of marketing experience, preferably within wholesale, departmental, travel retail and a multinational organization

• Strong leadership and strategic planning capabilities

• Native-level Korean and fluent English proficiency

• Deep understanding of the Korean consumer landscape

• Advanced Microsoft Office skills, especially Excel

• Excellent stakeholder management and communication skills

• Ability to navigate and lead in a fast-paced, matrixed environment

• Industry background in Fashion, FMCG, Sports, or Travel Retail

• Experience working with athletes, influencers, or celebrities

• Strong connections and knowledge of the Korean market and media landscape

EssilorLuxottica