Marketing Lead

• Oversee a company's overall marketing strategy by Makeup, Fragrance and Skin care
• Drive revenue by increasing sales through marketing activities
• Developing strategies, managing budgets, setting strategic goal and plan, and ensuring consistent brand message across various marketing channels.
• Leading the development of all marketing plans
• Ensuring implementation of effective marketing strategies.
• Reviewing and reporting on all areas of the marketing strategies and its implementation.

• Conducting strategic marketing analysis that will help guide marketing messages.
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales

• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.

• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.

• Develops and implements local brand strategies according to international brand strategies, but localized to meet the specific demands and intricacies of the country’s cosmetics landscape
• Manages product portfolio and SKUs ensuring that all launches are strategic, sustainable, addressing market demands, and strengthening the brands’ positioning
• Plan, develop and execute marketing communications (online/offline advertisements) and PR plan in accordance to global and regional directions.
• Collaborating with stakeholders in developing & organizing Online/offline Marketing & Promotional materials/campaigns
• Work closely with Global to ensure all communication materials adhere to guidelines
• Analysis sales and budget to ensure that the brand’s tactics are working towards the achievement of total brand targets
• Develop the structure of the business's marketing department
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

• At least 10 years of experience in Branding, Marketing, PR experience or business development experience in positions of increasing responsibility- with a focus on marketing expansion in Beauty. L
• Luxury/Premium color, fragrance or skin care beauty experience preferred.
• Able to handle a project from conceptualization till completion
• Experience with social media, digital marketing and trade marketing will be advantageous
• Three to five years of experience in a leadership role

• Proficiency in English and Korean
• Possess excellent communication and interpersonal skills
• Strong leadership experience in building, managing and coaching a team to achieve targets
• Superb analytical skills
• Demonstrated ability to lead and inspire a team
• Outstanding communication and interpersonal skills
• Flexibility
• Passionate customer advocacy
• Thorough knowledge of marketing principles, brand, product and service management
• Deep understanding of changing market dynamics
• Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
• Entrepreneurial spirit
• Proficiency in MS Office, Ms Powerpoint, Ms Excel

• Proactive with integrity
• Self-starter with pride in personal and company performance
• Must thrive on challenging dynamic environment and be able to make things happen
• Able to work in a fast-paced environment and high energy with positive ‘can do’ attitude, and result driven
• Passion in beauty industry

coty