Principal, Social Media Management

• Strategy Development: Create and implement social media strategies to align with overall business objectives.
• Content Creation and Curation: Develop, schedule, and publish engaging content (text, images, videos, blogs) across various platforms like LinkedIn, X, Facebook, Instagram, YouTube and more.
• Campaign Management: Plan and launch social media campaigns to increase audience size and engagement.
• Brand Reputation: Partner with Coupang's brand ambassadors to post authentic employee content to build long-term reputation.
• Performance Analysis: Track and analyze engagement metrics, and other data to measure campaign effectiveness and identify trends.
• Trend Monitoring: Stay informed on new trends, algorithms, tools, and best practices in social media.
• Reporting: Generate reports detailing performance insights and recommendations to management.

• Bachelor's degree in business administration, Marketing, Communications, or equivalent background
• 10-15 years of experience and transferrable in digital marketing, content creation, campaign management, and data analysis
• Proficiency in social media platforms and tools
• Native English speaker bilingual Korean. Chinese is a plus

• A strategic thinker: Ability to develop effective social media strategies that drive business results.

• A content creator: Strong storytelling, writing, and visual design skills to create compelling content.

• Analytical: Ability to interpret data, understand trends, and measure the success of campaigns.

• Communication Skills: Excellent written and verbal communication

• Proficient in digital marketing: Understanding of digital marketing principles, including SEO, paid social media, and content marketing.

• Adaptable: Ability to stay current with rapidly changing social media platforms and trends.

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran's benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.

• A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
• A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant's designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
• In preparation for a job applicant's request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
• The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.

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