Customer Intelligence CRM Specialist(정규직)

석세스코리아

  • 서울시
  • 정규직
  • 풀타임
  • 1개월 전
We're seeking a Customer Intelligence CRM Specialist to develop and execute CRM strategies across all digital touchpoints within the MBK ecosystem. The role includes optimizing CRM systems, ensuring high-quality customer data, and driving multi-channel campaigns with performance tracking. You'll work closely with HQ, IT, and dealers to localize processes, support users, and deliver data-driven insights for continuous improvement. If you're passionate about leveraging customer data to shape strategic CRM solutions, we invite you to apply and be part of our dynamic team.■Customer Intelligence CRM Strategy & Management
→Develop MBK CRM strategy & execution based on customer digital journey throughout all MBK digital touch points
→Lead to analyze the gap of Customer Master Data pool within MB ecosystem and enhance customer intelligence in co-operation with relevant stakeholders
→Operate, maintain, and optimize the CRM system (e.g., Service Cloud, Marketing cloud, Data cloud)
→Plan and execute multi-channel CRM campaigns with performance tracking
→Ensure high-quality customer data management, integrity, and legal compliance
→Maintain seamless integration with GA, Data Cloud, and other systems■Business process innovation for maximum efficiency.
→Align and coordinate with HQ/Regional teams to localize global CRM systems and processes
→Participate in system integration projects with IT and ensure compatibility with local business needs
→Manage CRM-related change requests, testing, and rollout for localized modules■Dealer CRM Support & Communication
→Act as the primary contact point for dealers regarding CRM system usage and campaign execution
→Provide CRM onboarding, operational training, and continuous support to dealer user
→Deliver user manuals, playbooks, FAQs, and CRM best practice guidelines to support dealer self-sufficiency
→Collect feedback and CRM improvement suggestions from the field to inform future system or process updates■Data Analytics & Reporting
→Analyze customer profile, segmentation, and lifetime value
→Develop and distribute trend dashboards and performance reports
→Support data-driven decision making across business units■Business Partner and Internal alignment and communication
→Manage relationships with marketing agencies
→Oversee CRM system improvement projects, ensuring timely and quality delivery
→Ensure compliance with data privacy and security regulations◆Qualifications
■Education
4 year university graduate, Bachelor's degree in business administration/automotive related majors preferred■Experience
3 ~ 5 years of experience in CRM processes and tools, preferably in auto or luxury retail industry Salesforce (Service Cloud, Marketing Cloud) and SQL, DBMS, PowerBI knowledge preferred■Specific knowledge
Strong operational skill with attention to details Good at playing with numbers and statistics with strong OA (Powerpoint, Excel, work) skill Excellent communitation skill both Korean and English (verbal, written and presentation)[전형절차]
서류전형_면접전형(1차,2차)_최종합격[제출방법/서류]
영문이력서+Candidate ShortList 제출기타사항
  • 학력 : 학력무관, 나이:무관, 성별 : 무관, 외국어 : 영어
  • 직급 :
  • 근무지 : 서울(서울스퀘어

석세스코리아