Jaeger Lecoultre] Marketing & Communication Director
- 서울시
- 정규직
- 풀타임
- You will adapt, propose, and activate marketing plans aligned with HQ and Regional office, identify key levers of success, optimise opportunities/resources and put in place amplification plans to further increase local impact.
- You will deliver and ensure excellence in the execution of all marketing plans to support commercial objectives
- You will define, develop, manage, and execute 360 Social, Digital, Media, KOL and PR strategies with a special focus on the Korean entertainment industry
- You will focus on achieving strategic targets (awareness, desirability, conversion) as well as ROI
- You will integrate innovative and pioneering activations in marketing strategy across all communication channels
- You will build and execute events plans in close collaboration with HQ & Regional office (product launches, boutique openings, tactical events, annual exhibitions, etc.)
- You will closely manage media relations and PR plans in co-operation with HQ PR team, and local PR agency, along with PR evaluation monitoring, competition analysis, benchmarking, and best practices.
- Be influential. Build strong relationship with all key stakeholders (internal - locally, regionally and within the HQ and external) to get relevant amount of support and resources
- Support HQ Media team on media strategy, implementation and opportunities
- Analyse, manage and optimise budgets
- As a People Manager, motivate, challenge and coach team members to grow, achieve targets and be demanding.
- Define team and individual objectives; manage career expectations with HR and Managing Director
- Minimum ten years' experience in marketing and communication in Korea.
- Possess experience and knowledge in 360 degrees of the marketing ecosystem, including online and offline, with good understanding of new media/ digital marketing and proven track record of innovative applications
- Proven project leader from planning, implementation to delivery with good business acumen, analytical skills, and commercial sense
- Team-player, resilient, demanding, agile, creative, rigorous and solution-oriented
- Strong sense of ownership and accountability
- Languages: fluency in Korean is a must, as well as business proficiency in spoken and written English
- You will join a friendly and dynamic team with whom you will be able to share your knowledge and expertise
- Your daily activities will be interesting, challenging and diverse