Manager, Digital Marketing (Korea)

Lululemon Athletica

  • 한국
  • 정규직
  • 풀타임
  • 9일 전
Description & RequirementsWho we arelululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.About this teamThe Digital Marketing Team is a team that works very closely with cross-functional partners, such as E-commerce, Brand and Communication and Retail teams. The team manages a variety of digital marketing channels to drive growth across the full-funnel with a focus on acquisition, retention and reengagement. We are experts in digital and make data-driven decisions to meet KPIs including but not limited to metrics such as reach, engagements, traffic, revenue and ROAS.A day in the life:
  • Develop, implement and execute strategic online performance marketing initiatives for lululemon in Korea in line with brand and strategic guidelines
  • Own and lead local online performance marketing strategy and distribution across media channels: paid digital, social media, and owned media
  • Analyze and optimize online performance campaigns against digital and Korea market growth objectives
  • Lead agency relationship and align the communication strategy with key partners across APAC
  • Set, communicate, and maintain timelines, budget, and priorities on every digital marketing project in Korea
  • Monitor digital marketing trends across categories to generate insights for new digital marketing strategies to accelerate lululemon's growth across Korea
  • Partnering with cross-functional teams to ensure digital marketing efforts align and are lockstep with the larger promotional strategy and on brand
  • Develop 360 campaign plans for global, regional or local initiatives
  • Support Kakao integration roadmap by crafting personalized guest experiences based on their behavior, preferences, and engagement history
  • Develop Korea CRM strategy with advanced segmentation and creative approaches, especially for the KakaoTalk channel, leveraging analytics to drive new guest acquisition and improve retention
Qualifications:
  • Fluency in English and Korean (written and spoken)
  • Minimum 8 years of experience in online marketing for a leading consumer brand or tech company
  • Understanding of the Ad-Tech ecosystem and CRM (esp. Kakao channel) is a plus but not a must
  • Experience running performance digital marketing in Korea, including paid digital, social media, earned media and owned media; and up-to-date with current consumer & media trends
  • Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem
  • Excellent understanding of digital marketing metrics - CPV, CPCV, CPR, LTV are familiar to you
  • A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done
  • Proven track record of leading multiple, complex tasks simultaneously
  • Excellent soft skills with a teamwork mentality, and the ability to work independently and collaboratively
  • Willingness to thrive in an international environment, with multiple languages and time zones
  • Strong knowledge of Digital Marketing principals, platforms and tools.
Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.#LI-RS1Learn more about what it's like working for lululemon in our Asia-Pacific markets:Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at . In your email, please include the position title, the location of the position and the nature of your request.

Lululemon Athletica