Product Marketing Lead, APAC

Moloco

  • 서울시
  • 정규직
  • 풀타임
  • 7일 전
About Moloco:Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad targeting using data, that same robust performance powered by machine learning has previously been unavailable beyond their platforms.That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while enabling companies to stay independent and scale.An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We of the Inc. 5000 fastest-growing private companies for 2023. We were recognized as one of 46 leading Cloud Computing companies, receiving the . That same year, we also received , given to companies implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024-certified !Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, Bangalore, Tel Aviv, and Tokyo.Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component of how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging gives us the greatest opportunity to carry out our mission, to empower businesses of all sizes to grow through operational machine learning.Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!The Impact You'll Be Contributing to Moloco:We're looking for a strategic and experienced Product Marketing Manager to lead Moloco's product marketing efforts across the APAC region. In this role, you will own how we position, launch, and market our solutions across diverse and high-growth markets including Korea, Japan, China, India, and Southeast Asia. You will be responsible for shaping compelling product narratives, creating thought leadership, enabling go-to-market teams, and ensuring that Moloco's products resonate in APAC's unique market contexts.This role is central to Moloco's regional growth strategy and will serve as a Product Marketing Lead in APAC, collaborating closely with regional pods that include field marketing, campaigns, PR, and design. You will play a critical role in reducing dependency on global teams by building localized content, assets, and go-to-market strategies tailored to APAC customers and partners.The Opportunity:In this role, you will:Develop thought leadership and content
  • Create compelling product storytelling content, including keynote presentations, data reports, industry insights, and customer-facing narratives.
  • Collaborate with customers and ecosystem partners to co-create impactful content such as case studies, event keynotes, and press releases.
  • Establish Moloco as a thought leader in APAC through regionally relevant content and event storytelling.
Build the regional product marketing strategy
  • Lead positioning, messaging, go-to-market enablement, and launch ownership for both APAC-specific products and globally relevant solutions.
  • Partner with cross-functional teams - including Product, Country Marketing, Campaigns, and Sales - to deliver high-impact initiatives across APAC.
  • Adapt global strategies into regionally tailored campaigns that resonate with APAC markets.
Enable successful regional execution
  • Partner with country marketing teams to deliver assets and moments that drive campaign success.
  • Regionalize global product marketing assets (launch materials, enablement decks, web content, research reports) for APAC audiences.
  • Equip sales and go-to-market teams with strong narratives and enablement materials that connect to customer needs.
Measure and optimize
  • Define clear success metrics for product marketing initiatives in APAC.
  • Track impact on campaigns, events, and adoption, using insights to iterate and improve regional strategies.
How Do I Know if the Role is Right For Me?We're looking for a senior-level PMM with a proven record of building impactful product marketing strategies and content in enterprise or B2B environments.Qualifications include:
  • Deep product marketing expertise: positioning, messaging, customer research, and go-to-market enablement.
  • Content development experience: skilled at creating thought leadership, product storytelling, and technical B2B narratives for senior decision-makers.
  • Regional expertise: understanding of APAC markets with the ability to adapt global strategies to local needs.
  • Domain knowledge: experience in AdTech, mobile solutions, or enterprise retail software is a plus but not required.
  • AI fluency: comfort using AI tools and curiosity to experiment with emerging technologies.
  • Exceptional collaboration skills to work with global, regional, and cross-functional teams. Strong written and verbal communication skills in English (fluency in Korean or Japanese is a plus).
Moloco Thrive: Benefits and Well-Being:We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.Moloco Values:
  • Lead with Humility: Everyone's voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
  • Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what's possible.
  • Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
  • Go Further Together: We're one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won't let each other fail.
Additional Resources:Equal Opportunity:Moloco is an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression and identity, sexual orientation, marital status, ancestry, physical or mental disability, military and veteran status, or any other characteristic protected by law.Candidate Privacy Notice:Your privacy matters to us. By applying, you acknowledge that you've reviewed our .

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