MED] Marketing Specialist

• Plan and produce marketing materials such as X-banners, posters, brochures, and leaflets tailored to both internal and external audiences
• Oversee advertising and promotional content, including journals and medical abstracts for Medical Communications Support (MCS)
• Manage and update microsite content to ensure accuracy of hospital and service information
• Monitor digital campaign performance and generate actionable insights through data tracking and reporting
• Modify brand design elements and manage campaign funds (Brand Box)
• Support NFT-related marketing initiatives and contractual processes

• Plan and execute key events such as symposiums, cadaver workshops, user meetings, and tradeshows
• Manage logistics including tax invoice issuance and materials coordination for event execution
• Support internal communications, including ad-hoc company events and production of internal materials (e.g., calendars, diaries)
• Coordinate with Global HQ on marketing asset requests and updates using MAM system
• Participate in global Marcom update calls and address related inquiries to ensure alignment

• Provide marketing support to the sales team and external business partners (e.g., product information, banners, brochures)
• Monitor and manage inventory of printed marketing materials to ensure timely availability
• Respond to ad-hoc requests from sales and partner teams quickly and efficiently

• Support global consumer marketing initiatives and impulse content campaigns
• Collaborate closely with HQ to ensure consistency in marketing strategies and localized execution
• Track microsite inflow data and provide performance insights using Excel
• Contribute to the execution of cross-functional and cross-regional marketing projects

• A minimum of 3 years of experience in marketing communications, with a proven track record in event management, advertising, and content production.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required. A Master’s degree or relevant certification (e.g., digital marketing, brand management) is a plus.
• Strong expertise in event management, advertising materials creation, and branding design.
• Demonstrated ability to manage both digital and print marketing channels effectively.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and MS Office.
• Fluency in English, with strong written and verbal communication skills.
• Ability to handle multiple projects simultaneously, with excellent organizational and time management skills.
• Experience with SEO, Google Analytics, and other digital marketing tools is a strong advantage.
• B2C marketing experience and familiarity with microsite management are preferred.

• Prior experience within the pharmaceutical, medical device, or healthcare industry is highly desirable.
• Experience working on international marketing campaigns and liaising with global teams.
• Familiarity with NFT marketing and viral marketing strategies is a plus.

Zeiss