Senior Brand Manager, 2XKO Korea

Riot Games

  • 서울시
  • 정규직
  • 풀타임
  • 2시간 전
Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it's for them that we continue to evolve and improve the League of Legends experience.We're looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you're passionate about games. We embrace those who see things differently, aren't afraid to experiment, and who have a healthy disregard for constraints.That's where you come in.2XKO is a 2v2 tag-team fighting game featuring iconic champions from League of Legends. As a Brand Manager for 2XKO, you will work hand in hand with the Regional Publishing Leader and 2XKO team to help implement the product strategies and the marketing campaigns in Korea. You love to push convention and have an inspiring spirit. You accept the unknown and you're able to come up with groundbreaking projects to take our relationship with players to the next level. You are eager to create marketing strategies and tactics that effectively engage players and inspire them to dive into our products.As a Rioter in Seoul, you'll join a tight knit group of exceptionally bright minded individuals who share our prioritization of player experience, rejection of convention, and passion for gaming. Riot Games Korea is dedicated to creating tailored player experiences that show local players they aren't lost in translation.Responsibilities:
  • Support the Regional Product Leader in developing comprehensive 2XKO product strategies at the regional level, including setting goals, creating roadmaps, and prioritizing tasks, while integrating elements from both the game and esports.
  • Craft a seamless player journey for regional marketing campaigns, ensuring that all tactics harmonize with the product goals, target audiences, and core brand strategy.
  • Collaborate closely with both global and local publishing Rioters such as brand, community, creative, operations, and PR, as well as external agency partners, to execute impactful and effective marketing initiatives.
  • Share various perspectives and insights about Korean players and the gaming industry with the global team, as a product expert in the Korean region.
  • Facilitate the gathering of player feedback and effectively communicate it to the relevant Rioters to constantly improve our product services in Korea.
Required Qualifications:
  • Experienced : with at least 5 years of experience, you have a robust understanding of marketing disciplines and the ability to develop cohesive campaign strategies and plans.
  • Core gamer : you have a genuine passion for competitive games including fighting games and a rich history of experience with diverse titles in that genre/platform.
  • Bilingual : you are fluent in Korean and English with the context to understand and interpret both cultures.
  • Gaming market knowledge : you possess deep knowledge of gaming and the game industry of Korea; possess extensive knowledge of game development, game elements (e.g. lore, art, game music etc.).
  • Youth market knowledge: you have deep empathy and insights for the wants and needs of the next generation of players entering the market.
Don't forget to include a resume and cover letter. We receive a lot of applications, but we'll notice a fun, well-written intro that shows us you take play seriously.

Riot Games