Product Manager, ILD

베링거인겔하임

  • 부산시 서울시
  • 정규직
  • 풀타임
  • 1개월 전
THE POSITIONDevelop and oversee the marketing strategy and tactical plan of respiratory brands. Evaluate the effectiveness of promotion and advertising programs and lead improvement of it.Tasks & responsibilities
  • Product management
  • To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
  • To prepare and implement related annual brand plan
  • Management / co-ordination
  • To develop and manage national level KOLs
  • Ensure high quality implementation of marketing plans
  • Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.
  • Implement quality standards of daily work
  • Drive innovations in hospital communication and support to support robust business growth
  • Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force
  • Cross function communications
  • Collaborate with local and ROPU brand team to implement and optimize annual plan
  • Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
  • Market intelligence
  • Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs
  • Maintain competitive and updated on competitor activities.
Requirements
  • At least 5 years of marketing experience in multinationals; sales experience is a plus.
  • Bachelor's Degree of Pharmaceutical science/Medicine or related field
  • Preferably having experience in Pulmonology and Rheumatology TA
  • Leadership and decision making and Strategic integration and result orientation
  • Strong analytical and strategic thinking skills; ability to identify creative approaches to market/customer in support of growing the business
  • Business acumen and Excellent people interaction skills
  • Preferably having experience in product launch and launch readiness

베링거인겔하임