Senior Account Executive (대리)

• Deep understanding of agency life and the technology media landscape
• Strong knowledge of clients' industries, business goals, and how to align them with strategic communications objectives
• Ability to communicate strategic direction clearly to internal teams, clients, and senior stakeholders
• Mentorship mindset - supporting the growth and development of account teams
• Ownership of agency standards in profitability, quality, and business development

• Lead day-to-day execution of PR programs across multiple accounts
• Ability to manage timelines, budgets, and KPIs with precision and agility
• Drive programs from planning to delivery, managing client expectations throughout
• Provide strategic direction while ensuring flawless execution from the team

• Proactive, solution-oriented, and confident in managing senior-level client relationships
• Skilled at crafting go-to-market strategies, positioning, and tactical ideas
• Strong communication & consulting skills - including the ability to push back when needed and to offer clear, actionable recommendations
• Track record of account growth and client trust-building
• Ability to identify issues early and offer strategic resolutions

• Solid understanding of digital channels and how to integrate them with traditional media
• Evolving knowledge of social platforms and content trends
• Experience with paid, owned, and earned strategies across campaigns
• Open and adaptive to fast-changing social platforms, with a strong sense for how to apply insights in real time
• Ability to advise clients on content marketing and integrated communications thinking

• Strong network of media, analysts, and relevant industry stakeholders
• Confident in developing compelling storylines and securing top-tier coverage
• Strategic in leveraging media trends, news-jacking, and partnership opportunities
• Experience with advertorials, branded content, and influencer/media collaborations

• Excellent writing and editing skills in both English and Korean (press releases, bylines, speeches, etc.)
• Ability to develop executive-level presentations and thought leadership content
• Experience crafting integrated comms plans and campaign proposals
• Comfortable working with design teams to produce social content (e.g., quote cards and social posts)

• Innovative thinker and compelling writer
• Team player - your success is my success!
• Leadership and accountability
• Positive attitude and can-do spirit
• Passionate about public relations and storytelling
• Tech-savvy and curious
• Excellent networker
• Efficient and innovative

• Bachelor's degree in business, PR/Advertising, Marketing/Integrated Communications, Journalism, Linguistics or other relevant degrees
• 2 to 4 years of experience in public relations, ideally within an agency setting
• A strong understanding of - and genuine interest in - technology and communications
• Excellent interpersonal skills and the ability to engage effectively with clients, media, and internal teams
• A collaborative mindset with the flexibility and maturity required for cross-functional teamwork
• An interest in sustainable, long-term growth, and a desire to evolve with a developing team
• Proficiency in English communication across speaking, writing, reading, and listening
• Confident in engaging with international clients through virtual meetings and cross-cultural communication
• Proven ability to manage both media relations and digital communications seamlessly
• Prior experience working in a PR and/or digital agency environment

Hoffman Agency